Diploma in Marketing Management (3 Years)

Here's a more detailed breakdown of subjects often included in a Diploma in Marketing Management, encompassing core and potentially elective areas:

Core Marketing Subjects:

• Marketing Management:

  This is the foundational course, covering the principles, strategies, and practices of marketing. 

• Consumer Behavior:

  Understanding consumer needs, motivations, and decision-making processes is crucial for effective marketing. 

• Market Research:

  Learning how to collect, analyze, and interpret market data to inform marketing decisions. 

• Digital Marketing:

  This includes online marketing strategies, SEO, social media marketing, and email marketing. 

• Advertising and Promotion:

  Understanding different advertising channels, promotional techniques, and campaign management. 

• Sales Management:

  Strategies and techniques for managing sales teams and driving sales performance. 

• Brand Management:

  Developing and managing a brand's identity, reputation, and image. 

• Product Management:

  Understanding the product lifecycle, product development, and product strategy. 

Supporting Subjects:

• Business Communication: Developing effective communication skills for business interactions.

• Business Organization and Management: Understanding the structure, functions, and operations of businesses.

• Financial Accounting: Understanding financial statements and key financial concepts relevant to marketing.

• Business Mathematics and Statistics: Applying mathematical and statistical concepts to analyze market data and make informed decisions.

• Research Methodology: Techniques and methods for conducting research in a business context.

• Environmental Studies: Understanding the environmental factors that can impact marketing activities.

• Career Planning: Developing skills and strategies for career advancement in the marketing field.